Think e-mail promotion and the first word that comes to mind is SPAM. All of us have received those annoying mailings urging us to “click here to see Gigi’s webcam,” or “take this all natural pill” for every ailment from halitosis to hair loss, and most of us agree that these little notes are just plain garbage. But how do you find potential customers for your newly-launched internet business if you can’t get your name or website in front of them? The answer lies in safelist marketing.

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